Decision Making

25 March 2010

From Brian Briggs comes this humorous chart to help with the decision process for buying an iPad.

Making a purchase decision is generally difficult — the value for the purchase should be self-evident – Is it needed? Is it useful? and the one that most don’t actually ask… Is it usable? And if the answer to most of these is affirmative then as a purchaser we have to consider if these justify the asking price. Of course since no one is always that rational we often buy things on whim and because the aspirational messages are appealing.

Apple is starting to work overtime to make sure that their message gets out!

Is an iPad needed, useful and usable?
Will we be rational?


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